Rbs 6 Nations Reveals Youtube Partnership
The RBS Six Nations has announced a partnership with YouTube that will see match highlights and exclusive content made available for YouTube viewers worldwide for the next three seasons, with the first pieces of content online within minutes of the action taking place during the opening weekend.
The deal – a first for rugby anywhere in the world – results in the RBS Six Nations’ official YouTube channel launching and ‘RBS6Nations’ will have highlights from every championship match available to watch. While comprehensive highlights will also be uploaded and available 24 hours after the games for viewers in the competing nations.
The channel will also give viewers the chance to watch a wealth of archive moments from past tournaments, which will be uploaded on a regular basis.
John Feehan, chief executive officer at RBS 6 Nations, said: ‘This is a fantastic development for the sport. The channel will be the place to watch online coverage of the tournament and will provide our viewers with excellent footage from this year’s games as well as some of the glorious moments from the past.’
Stephen Nuttall, senior director, Sports for YouTube Europe, Middle East and Africa, added: ‘The 6 Nations is one of the world’s great sporting occasions and we’re very proud of this partnership which will bring comprehensive highlights to YouTube users. We intend to build on this to establish YouTube as the online destination for rugby worldwide.’
The 2013 edition of the RBS 6 Nations kicked off with its usual mix of domination and unpredictability, with last year’s Grand Slam champions Wales beaten into early submission by a rampant Ireland straight from the kick off in the opening game, before a spirited comeback closed the gap to a more respectable 22-30 by the full time whistle.
In the later game, England produced enough quality required to pass a stern Scotland test 38-18, before Italy blew the Championship race wide open with a stunning 23-18 victory over the France. Ultimately a shock result – but the second consecutive home win for the underdogs over their French rivals.
