Rbs Pushes Murray Ties With Competition
Royal Bank of Scotland is leveraging its ties with tennis player Andy Murray with the launch of a new competition to win an exclusive training session with the British number one.??
The promotion features the tagline: ‘Think you have what it takes to face an Andy Murray monster serve? RBS are giving their customers a chance to find out.’??
The winners of the competition will take part in a unique coaching session with Murray and his team where they will run through through their tough training regime, from fitness drills to returning serves.
RBS has also launched a viral to accompany the promotion, created by M&C Saatchi Sport & Entertainment, which features Murray serving at the camera.?
The bank has also dedicated a page on its site to the sponsorship of Murray that includes other virals as well as another competition to win Murray adidas apparel.
RBS has sponsored Murray since he was 14 and alongside his brother Jamie – they both serve as ambassadors for the bank.??
Watch the viral on Sport Industry TV here.
