Rbs Signs Up Indian Star Tendulkar
Financial services group The Royal Bank of Scotland has signed up Indian batsman Sachin Tendulkar as a global brand ambassador.
The deal marks RBS’ first major sponsorship in Asia Pacific where Tendulkar will represent RBS in its key markets including India and the Middle East.
The record breaking batsman joins an elite team of RBS ambassadors that includes golfing great Jack Nicklaus, Formula One champion Sir Jackie Stewart, as well as golfers Luke Donald and Paula Creamer.
As an RBS ambassador Sachin will help raise awareness of the RBS brand across the Asia Pacific region through a series of corporate advertising campaigns.
John McCormick, Chief Executive, Asia Pacific RBS Global Banking and Markets said: ‘RBS has had a presence in India since 2002. We recognise the significant growth potential in India and are working closely with the Indian regulators to integrate the ABN AMRO businesses we acquired.’
RBS also announced that it will extend its support for the game in India through a series of associate sponsorships for the upcoming Australia Test Series and the 7 One Day Internationals against England.
The culmination of RBS’ support for International cricket in India in 2008 will be the two Test Series matches against England with the winners picking up the inaugural RBS Quaich.
