Recast Grows Portfolio With Canoe Deal
The International Canoe Federation (ICF) is set to move the live broadcasting of all its major events to new streaming platform Recast.
UK-based Recast is a live, subscription-free and on-demand streaming platform that the ICF claim will help ‘develop the sport.’
The platform will offer fans will have the option to access live coverage and events using credits earned by engaging with content and products on the platform. This will include watching adverts, sharing data, sharing content and inviting friends.
Credits can also be purchased, with most of the revenue generated set to go directly back to the sport.
ICF President Thomas Konietzko, said, “This is an exciting milestone in the history of broadcasting canoeing events.
“Recast will provide us with an opportunity to build on the fantastic streaming service we have been providing fans for several seasons.
“The support of fans will also guarantee we can continue to embrace new broadcasting technologies into the future.
“All funds raised through our use of Recast will be ploughed back into the development of canoeing globally. This is important if we are to remain competitive and to meet the growing costs of expanding our sport.”
The deal is the latest agreement for Recast as it begins to build out its sport portfolio. It recently announced a similar deal with The European Taekwondo Union, and holds a partnership with the World Curling Federation too.
