Shorts: Red Bull, PWR, Salford City
Red Bull has launched Red Bull Featured, a new BMX competition set to take place at Manchester Central in April 2025.
The event, created by BMX athlete Sebastian Keep, will feature a custom-built park designed to encouraging riders to push boundaries and attempt never-before-seen tricks, with the world’s leading BMX riders on show.
The competition format includes four individual features, High Air, Sub Box, Quarter Pipe, and Jump Box, each judged independently by a panel of experts, including Olympic medallists Charlotte Worthington MBE and Declan Brooks, as well as experienced industry judge David Cleworth.
The invited line-up of competitors will be revealed in January 2025.
Early bird tickets are available now for the event on 12th April 2025, with general ticket sales opening in January. Manchester Central’s iconic venue will serve as the backdrop for this highly anticipated competition.
Sebastian Keep said, “By stripping away the red tape, rules and limits typical of current competition formats, we want to deliver an event which inspires riders to push the boundaries, break new ground and innovate free of any restrictions or conventions.
“By not penalising riders for falls, at Red Bull Featured, we want every crash to be a step towards a world first, not a failure.”
Premiership Women’s Rugby (PWR) has inked a sponsorship deal with Canterbury and Frasers Group Partner to support players and elevate the league.
The partnership will see over 450 registered players across all nine clubs receive three pairs of high-performance Canterbury rugby boots during the current 2024/25 season, ensuring access to top-tier equipment tailored to their needs.
Canterbury will supply its Elite Speed Infinite, Phoenix, and Stampede boot designs, meeting the diverse requirements of players and offering the same level of quality as their male counterparts, regardless of contract status. Each player will also benefit from tailored boot-fitting sessions to ensure maximum comfort and performance.
Frasers Group will contribute to the partnership by amplifying the league’s visibility and offering exclusive in-store promotions for players, further supporting the growth of women’s rugby and elevating the profile of the Premiership Women’s Rugby competition.
Salford City have partnered with Seat Unique to enhance matchday hospitality booking at The Peninsula Stadium.
Seat Unique, known for working with venues such as Wembley Stadium, Emirates, Old Trafford, and The Principality Stadium, will now provide fans with an easy way to access premium experiences at Salford City matches.
Salford City have joined Seat Unique’s roster of clubs, including Manchester City, Tottenham Hotspur, and Burnley.
Sam Swanton, Head of Commercial at Salford, said, “Hospitality sales have been extremely popular this season and we look forward to working with Seat Unique to ensure a safe and smooth booking process for our local and international fans going forward.”
The Peninsula Lounge has debuted match-by-match hospitality this season, with packages starting from £99+VAT per person.
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