red Bull Extends With Digital Screen Partner

Oracle Red Bull Racing has named PPDS, the digital display division of global electronics company Phillips, as its digital display supplier for the 2023 and 2024 FIA Formula 1 seasons.

PPDS has been an official team supplier for the UK-based Oracle Red Bull Racing since 2022, but the extended deal will see the relationship expanded.

As part of the deal PPDS will provide Red Bull with a range of advanced, custom-specified and specially designed Philips professional displays and monitors for the team’s Technology Campus in Milton Keynes and for all 23 races in the 2023 Formula 1 schedule.

Christian Horner, Team Principal at Oracle Red Bull Racing and Red Bull Technology, said, “We always look for our partners’ cultures to have synergies with our own. Both Oracle Red Bull Racing and PPDS strive for excellence and working together with our teams to bring high performance is a shared quality.

“The emphasis on teamwork, partnership and innovation, and the entrepreneurial and agile ways of working at PPDS made them the ideal partner for us. Our teams and our guests have been delighted by the super-sized Philips LED walls, delivering crystal clear pictures in stunning HD that bring all the action of the racetrack and the pit lane into the Paddock Club itself.”

PPDS has also become the team’s official innovation partner and a Red Bull Technology Campus partner, which will see it provide day-to-day support to the teams in Milton Keynes, UK, while ‘collaborating on the development of future visual solutions needs.’

Tim de Ruiter, Business Development Director at PPDS, added, “We are delighted to have renewed and extended our relationship with Oracle Red Bull Racing. This is a relationship that is driven by partnership, with a shared desire to lead from the front and to achieve the seemingly impossible. Oracle Red Bull Racing doesn’t settle for second best, so in 2022, becoming an official team supplier was an incredibly proud moment for us at PPDS.

“In 2023, after demonstrating our unrivalled commitment, capabilities and support to ensure the team’s needs and ambitions are met, we are incredibly proud to become Oracle Red Bull Racing’s exclusive digital display supplier, and trusted to deliver even greater support, whether trackside or in its incredible Technology Campus.”

Martijn van der Woude, VP Global Business Development and Marketing, commented, “Oracle Red Bull Racing is a team driven by ambitions that mirror our own, optimising results through teamwork, creativity and a firm understanding of the road ahead. I wish the team all the success for what we all hope will be another glorious F1 World Championship season.”