EA Sports Teams Up With Red Bull Racing

Red Bull Racing has agreed a new partnership with Electronic Arts (EA), that includes EA Sports branding on Max Verstappen’s helmet.

As per the deal, the 26-year-old Dutchman’s helmet will display numerous unique EA Sports-themed designs throughout the 2024 Formula 1 season.

The three-time world champion will also feature on the cover of the ‘Champions Edition’ of EA Sports’ F1 24 video game, which will be released on 28th May.

According to EA, the gaming giant chose to partner with Red Bull as ‘the team attracts the most young fans of any Formula 1 team.’

Andrea Hopelain, General Manager at EA Sports, said, “Partnering with Red Bull and Max further demonstrates our commitment to F1, to help grow the sport globally and recognize those at the top of their game. 

“Our players contributed to over 7.5 million race sessions with Max last season, and together we’ll create more moments for Verstappen fans to emulate their hero and prove they have what it takes to be one of the 20.”

Christian Horner, Team Principal of Red Bull Racing, added, “EA Sports has a proven ability to create truly immersive F1 games that take fans to the heart of what we do, allowing them to race as a hero such as Max or to embark on their own legendary racing careers. 

“We’re thrilled to be part of that story and together with EA and with Max we look forward to taking F1 gaming to the next level with F1 24.”

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