Red Bull Names Ford As F1 Academy Programme Title Sponsor

Red Bull Racing has revealed Ford as the title partner for its Academy Programme for the 2024 Formula 1 season.

Under the agreement, the team will be named as the ‘Red Bull Ford Academy Programme’ throughout its inaugural Formula 1 Academy campaign.

The deal will see Ford branding feature on the car, as well as on team and driver apparel worn by Emely de Heus during the second edition of the all-female racing series.

Red Bull joined the Formula 1 Academy championship for its second season, which began in Jeddah on 7th March and runs until 8th December.

The two parties have also announced a shared commitment to developing female drivers at grassroots level.

Red Bull says the title sponsorship will aim to ‘attract more women to the sport across all levels and roles, especially within the world of Red Bull Technology.’

Sarah Harrington, Programme Manager of the Red Bull Academy, commented, “Welcoming Ford to the Red Bull Academy Programme is a landmark moment for us.

“Their investment represents so much more than just a title partnership, it helps to further extend Red Bull’s long legacy of developing talent and breaking down the barriers in motorsport. 

“Diversity and inclusion are the centre of the Red Bull Academy Programme and we are very much looking forward to competing in the 2024 F1 Academy season.”

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