Red Bull Racing extends PPDS partnership

Red Bull Racing have penned a multi-year renewal of their team partnership with PPDS.

Under the extension, the eight-time Formula 1 World Championship winners will integrate Philips Professional Displays across a range of operations, including areas of the Red Bull Technology Campus in Milton Keynes.

Having first partnered with Red Bull in 2022, the company then expanded its agreement the following year, in a deal that designated PPDS as the Formula 1 team’s exclusive digital display supplier.

Serving as an ‘official team supplier’, PPDS will continue to provide a range of solutions for the Red Bull’s headquarters.

The new partnership adds to Red Bull’s recent roster, which includes an expanded deal with US telecommunications company AT&T, and a new pact with video technology firm Neat.

“In the fast-paced world of Formula One, if you stop innovating or striving to be better, you’re settling for second best,” said Christian Horner, Team Principal and CEO at Red Bull Racing.

“It’s therefore imperative we choose the right partners to join us on our journey, whether building new engines or providing best-in-class digital displays.

“With PPDS, we have a partner who shares our philosophy and ambitions, and we are delighted to be extending into a new era with them.”

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