red Bull Racing Picks Up Luggage Partner
Formula 1 team Oracle Red Bull Racing has partnered with fitness brand Built For Athletes for the 2023 and 2024 seasons.
The British brand, which specialises in high-quality bags, luggage and accessories for athletes, has created a 14-piece collection ahead of the partnership with Red Bull, ‘built specifically with performance in mind.’
As part of the agreement, Red Bull Racing drivers Max Verstappen and Sergio Pérez will use Built For Athletes products for at least the next two seasons.
Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, “As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us.
“They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula 1, and Built For Athletes make it that much easier with the top-class product line they have produced.”
Nick Costello, CEO of Built for Athletes, added,“We’re so proud to partner with the reigning Formula One Champions to provide them with our high-quality products specifically designed to make both performance and life easier for them.
“As a company, we continually strive to improve our knowledge of athletes’ lives; whether that be nutrition, biomechanics or their day-to-day routine – it all feeds into our product development to supply items which add value to their life around training, competition and the every-day.”
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