Red Bull Renews ECB Sponsorship
The England and Cricket Board (ECB) has announced that Red Bull has signed a four-year extension to remain the official energy drink partner to the England cricket team until the end of summer 2013.
As part of the renewal Red Bull, who first became an ECB partner in 2005, will supply the England team with product at all international matches.
In return Red Bull will receive a comprehensive range of sponsorship assets that includes in-ground advertising, ticketing and hospitality, branded drinks boxes around the boundary edge and product placement around international cricket stadia.
Red Bull follows Buxton in renewing its association with the ECB while the governing body has also attracted new sponsorship investment from Jaguar in recent weeks.
