Red Bull TV Partners With Tag Heuer
Red Bull TV has signed a deal with Tag Heuer as official timekeeping partner for the platform in a global activation.
The watchmaker will have a countdown clock on Red Bull TV and receive immediate exposure when viewers countdown to watch live coverage of Red Bull Rampage. Much of the Red Bull TV integration will support Tag Heuer’s campaign theme, ‘Don’t Crack Under Pressure’, where people are encouraged to push boundaries, take on challenges, and break rule content campaign on the platform will support its campaign #DontCrackUnderPressure.
The agreement includes integration into original programming and the brands will be collaborating on upcoming content productions, one being a seriers titled ‘Ride to the Roots’, featuring highs, lows, people, places and milestones of world class athletes. The first sponsored episode features pro-surfer Leonardo Fioravanti recalling how he learned to surf.
It also expands on the partnership between Tag Heuer and its Formula One team, Red Bull Racing, in which the watchmaker is official timekeeper, official watch and team performance partner.
Image: ©Getty Images
