Red Bull Zooms To New Deal
UK-based Formula 1 racing team Oracle Red Bull Racing has announced a new partnership with video software company Zoom Video Communications Inc.
The deal will see Red Bull Racing integrate Zoom’s communications platform into all areas of its operations to help ‘advance performance‘ and ‘engage with fans.’
To highlight this, Zoom branding will also be displayed on both RB18 cars, drivers and team race shirts and overalls, pit wall, garage, and online. The first elements of this promotion went live at the Formula 1 Heineken Dutch Grand Prix in Zandvoort, Netherlands, which took place on Sunday 4th September.
Red Bull Racing has committed to working with Zoom software in a number of different parts of the team. The team based in the Pit Wall and in Red Bull’s technology campus in Miltyon Keynes will use Zoom Chat to communicate. Zoom Meetings will be utilised for virtual meetings and Zoom Events will be used to increase contact with fans via hybrid experiences and fan engagement events.
Oracle Red Bull Racing Team Principal and CEO, Christian Horner, said, “We are very excited about partnering with Zoom. Their forward-thinking approach to communications mirrors our attitude to racing on track. They are fast, secure and reliable in everything they deliver.
“Zoom’s proven track record of innovation will enhance our communication capabilities and provide us with a cohesive platform that will continue to bind the entire team together.”
Zoom Chief Marketing Officer, Janine Pelosi, added, “Oracle Red Bull Racing continues to prove itself as an innovator and technology leader, which is why we are excited to bring communications tools like Zoom Chat, Zoom Events and Zoom Meetings into their experience both on and off the track.
“With Zoom, Oracle Red Bull Racing is able to streamline their unified communication needs into one simple, and secure platform, so they can spend more time focused on winning championships.”
This is not Zoom’s first involvement in Formula 1. The California-based technology company is already an official partner of Formula 1 as part of a multi-year contract signed in March 2021. Zoom delivers communications services to help Formula 1 provide new business hospitality opportunities to its stakeholders and worked with Formula 1 to deliver on the series’ Virtual Paddock Club experience during 2020.
