Red Paddle Co Announces First Team Event
Red Paddle Co, a stand up paddleboard (SUP) brands, recently announced the date of the first ever team racing paddleboard event – The Dragon World Championships.
The event, which is set to take place in Barbados on the 28th – 30th October 2017, will be the first of its kind and uses the brands latest four-person, 22-foot-long inflatable paddleboard – ‘The Red Dragon’.
Working in partnership with Barbados Tourism & Marketing Inc (BTMI), the three-day event will be the climax to a calendar of experiences taking place across the globe in the next ten months.
These events, designed to make it easy and fun for anyone to get involved in stand up paddle boarding, are open to anyone, regardless of whether they have stepped foot on a SUP or not.
The announcement co-insides with the brands latest campaign, ‘A Bag Full of…’ which aims to identify the real passions behind the water sport. The campaign which will evolve over the next three months, is designed to play on Red Paddle Co’s key selling point; the fact that all boards are inflatable and pack down into the ‘Red Original’ backpack.
The feature a 22-foot long board like the Red Dragon can be stored and transported easily. The current messaging, ‘A Bag Full of Resolutions’ sees the team joined by experts, partners and ambassadors on the brands social channels to help their community set, achieve and better their New Year Resolutions.
Managing director, John Hibbard explains: “We want to go beyond a transactional relationship with our customers. When you buy a Red Paddle Co board you are not only purchasing an industry leading, award winning board, but creating a bag full of memories, adventure and happiness along the way! These are the real reasons people love to paddleboard and we want to facilitate and inspire our customers to explore their world.”
