Reebok To Create Flexweave Suit With Huntsman And Sons

Reebok has announced it will collaborate with Huntsman and Sons tailors to cut a prototype suit made entirely from latest footwear material, Reebok Flexweave

The two brands will collaborate on a one-of-a-kind project, Reebok x Huntsman, creating a prototype suit using Reebok’s exclusive new Flexweave material; a versatile new textile that can be produced using an unlimited array of fabrics.

The Huntsman prototype suit will test the material’s figure-8 weave structure that can interlock different individual fibres. Led by Huntsman head cutter and creative director Campbell Carey, Huntsman will take the first generation of Flexweave material designed for footwear and curate the textile into a suit.

The suit will be created to the measurements of American football star and Reebok Running ambassador, Brandin Cooks. Cooks has worked closely with Reebok on the development of upcoming Flexweave footwear offerings and will test the new textile’s potential.

Reebok x Huntsman will conclude in February 2018 with Huntsman delivering the suit to Cooks following months of experimentation and testing in their Saville Row workshop. For now, Huntsman has released some prospective sketches on the style and cut of the prototype garment.

“This a unique, creative and exciting proposition from Reebok. After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment. The perfect suit is a fusion between fit, comfort and style – working with Flexweave to hit each of these essentials is an experiment we’ll relish,” said Carey.

 “Whether I’m walking into the stadium or relaxing on my off days, I love the confidence that good style brings. Reebok Flexweave provides a performance fit and look unlike any other so I’m excited to see how the material translates into a custom suit. There are endless opportunities for what we can do with it,” said Cooks.

James Woolard, brand director, Reebok Running said: “Flexweave is one of the most advanced steps in footwear upper construction. We are committed to bringing innovative technology to the running category to re-assert ourselves as a leader. We are thrilled to be partnering with Huntsman and push the limits of fit and function to develop a men’s suit using this innovative weave. Our goal is this level of tailoring in all our footwear.”