Reebok Extends Bolton Deal To 2016

Reebok has renewed its long-standing stadium naming rights deal with Bolton
Wanderers meaning the ground will continue to be known as the Reebok Stadium
until at least 2016.

The new nine-year contract will take the overall length of the association to
18 years having first partnered over the Reebok Stadium in 1997 – the first
naming rights deal of its kind signed by a top-flight football club in the UK.

As part of the new deal, Bolton has also principally agreed to extend its
technical kit sponsorship with Reebok until 2016, when the current agreement
expires in 2009.

Such is the nature of the long-standing relationship that Reebok UK’s
headquarters is located in the North Stand office, which has state-of-the-art
facilities overlooking the pitch.