Reebok saddles up with London Broncos

Rugby league club London Broncos have revealed a rebrand, including a new multi-year apparel partnership with Reebok.

The club, under a new ownership consortium led by Darren Lockyer and Grant Wechsel, has introduced two new logos as part of a new identity. The Broncos will compete in the Championship in 2026 with the ambition of returning to the Super League.

As part of the changes, the club has signed a multi-year deal with Reebok to become its new apparel partner. Previous kit supplier Paladin Sports will continue to work with the club, supplying kits for its community and development programmes.

Grant Wechsel, Co-owner, London Broncos, said, “This is more than just a new badge and a new kit; it’s the start of a new chapter for the London Broncos. Reebok is an iconic name in world sport, and this partnership ensures our players, staff, and fans are part of something that looks and feels elite. It’s a statement of where this club is heading.”

Darren Lockyer, Co-owner, London Broncos, said, “The rebrand and Reebok partnership show our intent to build a modern, professional, and commercially sustainable organisation. We’re creating a brand that all of London can be proud of, one that not only raises the Broncos’ profile but also elevates Rugby League’s profile in the nation’s capital.”