Reebok has renewed its partnership with Strength in Depth (SiD), the competitive fitness event based in Europe.
The agreement sees SiD16 become the marketing platform for Team Reebok, the brand’s group of athlete ambassadors.
Reebok’s digital, social media and experiential activation around SiD is supported by M&C Saatchi Sport and Entertainment.
Ellie Carter Silk of Reebok said: “Strength in Depth has quickly become the traditional end of season celebration of competitive fitness in Europe. The SiD team bring a professional and imaginative approach to managing the event and is the highlight of the Team Reebok season”.
Dom Moorhouse, event director, Strength in Depth said: “We’re thrilled to build on our partnership with Reebok which launched so successfully last year. They have created the global market for performance fitness and are the perfect fit with our community of athletes. Their support for SiD16 allows us to plan the growth of our event portfolio over the next year”.
