Reebok Unveils £10m Hamilton Deal

British F1 driver Lewis Hamilton has been officially unveiled as the new face of Reebok after signing a multi-year deal thought to be worth in the region of £10m.

Hamilton will front Reebok’s new marketing campaign, entitled ‘The Athlete within the Driver,’ giving media a rare insight into Hamilton’s demanding fitness regime and promoting the brand’s new Smoothfit training footwear and apparel range. 

Lewis Hamilton is the latest sporting icon to join the Reebok roster which includes basketball superstars Yao Ming and Allen Iverson, FC Barcelona striker Thierry Henry, Indian cricket sensations MS Dhoni and Rahul Dravid, women’s tennis star Jelena Jankovic, NHL star Alexander Ovechkin and legendary Swedish heptathlete Carolina Klüft among many others.

The deal gives Reebok 10 personal appearances a year from Hamilton as well as the use of his image in marketing campaigns.