Revolution Hires Let’s Benbow To Lead On Golf Clients
Sports marketing agency rEvolution has announced the hiring of former IMG Golf communications specialist Tom Benbow as Senior Account Director to lead on its portfolio of golf clients.
Based at the agency’s Central London offices, Benbow joins from the Ladies European Tour (LET) where he was Interim Communications Director, responsible for PR and marketing of the Tour’s global tournament schedule and its 300-strong player membership.
Prior to the LET, Benbow spent more than seven years at IMG, specialising in golf, specifically the planning and implementation of IMG Golf’s global PR & communications strategy across a portfolio of international events and high-profile clients, including HSBC’s tournament portfolio, the AIG Women’s Open and the Solheim Cup.
He also worked as a press officer for the UFC, where he helped to deliver a number of pay-per-view events as well as the Mayweather/McGregor press conference.
Having also worked for a variety of agencies and rights holders across brands, including Kia, EDF Energy, Sky Sports and the BBC, Benbow will help expand rEvolution’s golf capabilities in the UK, working closely with the agency’s Executive Business Consultant, Jamie Salmon, who was previously Head of European Golf at Lagardère Sports.
