rEvolution strengthen with WePlay acquisition
Global sports marketing agency rEvolution has completed the acquisition of WePlay.
As per the deal, London-based sports and entertainment agency WePlay has become a wholly owned operating company within rEvolution.
rEvolution has described the acquisition as ‘significantly enhancing its capabilities and global reach to advance business performance’ and underscoring its ‘commitment to expanding its global influence and deepening its expertise across key markets, further bolstering presence in the UK and EMEA regions.’
WePlay, which was founded in 2012 by Chief Executive, Luca Massaro, has generated $400m in new revenue for rights holders in sports over the past years.
WePlay, which works across the US, Europe, Middle East, and Asia, boasts a client list that includes UFC, UEFA, FIFA, Paris Saint-Germain, Ironman, LaLiga, AC Milan and SailGP.
The WePlay brand, its growth strategy and the entire team will remain in place, with Luca Massaro continuing as CEO of WePlay.
John Rowady, founder and CEO of rEvolution, commented, “We are proud to welcome WePlay into the rEvolution family. This acquisition enhances our international presence, with WePlay’s specialization in understanding, connecting and monetizing fans.”
“By leveraging our combined expertise, we strengthen our full spectrum of solutions for global brands, and rights holders to drive their businesses forward.”
Luca Massaro, founder and CEO of WePlay, added, “Joining forces with rEvolution marks a significant milestone for WePlay. This partnership is a testament to our commitment to growth. With rEvolution’s resources and global footprint, we’re well-positioned to accelerate our international expansion and further drive revenue and audience growth for our clients. Together, we will achieve even greater heights in the sports marketing landscape.”
Rowady, continued, “The addition of WePlay to our portfolio reinforces our ongoing commitment to growth and innovation. WePlay’s data-driven approach and expertise in digital marketing is additive to rEvolution’s mission to deliver impactful, results-driven solutions for our clients. This acquisition marks another significant step in our journey to deliver sports marketing excellence globally.”
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