Rfl Appoints Threepipe For UK Digital Brief
Threepipe has won the digital advertising account for the Rugby Football League to help meet the governing body’s objective of increasing ticket sales across multiple events.
The RFL administers the England rugby league team, the Ladbrokes Challenge Cup, First Utility Super League and the Kingstone Press Championship and League 1 competitions, as well the community level.
Threepipe has implemented a multichannel advertising campaign which includes display, video and paid search to increase awareness and boost online ticket sales. The latest campaign is timed with the launch of the 2015 First Utility Super League season which kicked off last week.
RFL marketing director Mark Foster said: “Threepipe has impressed us with the team’s industry knowledge, data-led approach, attention to detail and enthusiasm. We’ve been encouraged by the speed at which Threepipe has understood our marketing campaigns, the efficiency of the team’s work and ability to measure ROI. It’s given us the confidence to work on multiple campaigns including the launch of the First Utility Super League season”
Farhad Koodoruth, co-founder at Threepipe commented: “We’re delighted to be working with the RFL on a number of projects this year. Their willingness to invest in digital advertising is providing them with strong returns and also offers unparalleled insights into their online customer base.”
