Rfl Confirms Crm 4sight Hire

The Rugby Football League (RFL) has announced a new partnership with Leicestershire-based CRM agency 4Sight Sport & Leisure, with the aim of capitalising on the recent Rugby League World Cup by improving its customer relationship management and fan engagement strategies.

4Sight, who served as the CRM & Data Marketing Agency partner for the Rugby League World Cup 2013, will now help to raise awareness of the RFL’s Extraordinary Rugby initiative – a scheme designed to increase participation in the sport. 

The increased use of data analysis will enable the RFL to tailor the information that it sends out according to the interests of specific fans.

Ralph Rimmer, the RFL’s chief operating officer, said of the deal: ‘We are in a strong position to capitalise on the fantastic success of the RLWC2013 and have developed plans to build a future legacy.’  

‘A major part of those plans involves the increased use of data and CRM which are techniques of increasing importance within sport and we are looking forward to working with 4Sight who will provide their expertise and support in these key areas.’

Garry Adamson, 4Sight sport managing director, added: ‘The Rugby League World Cup has been fantastic in encouraging many new and previously lapsed fans to engage with this fantastic sport in its full glory. We are looking forward to supporting the RFL with their plans to build on the buzz that has been generated in building a successful legacy for years to come.?‘