Rfl Extends With Incrowd

05 Apr 2018 | tshego

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The Rugby Football League (RFL) has announced an extended partnership with InCrowd to launch the ‘Our League’ membership platform.

In 2017, InCrowd partnered with the Rugby Football League (RFL) in order to build, launch and deliver experiences for fans in time for the 2017 Rugby League World Cup and the 2018 rugby league season.

The RFL approached InCrowd to build a membership platform for spectators, viewers and participants of the sport. Plans for a membership website and mobile apps included exclusive content, member benefits, participation features, a ticketing integration, gamification and polls to help drive fan experience and return on investment for the RFL.

The launch was planned to coincide with the 2017 Rugby League World Cup (RLWC2017) in Australia giving new members the chance to support England.

InCrowd worked with many of the RFL’s partners integrating Tickethour, and a loyalty scheme via Rewards4 Rugby League. Working with StreamAMG, the platform also saw live streaming of a match four days post launch, which proved a successful addition to increase registrations with over 40,000 live views of England’s warm up fixture against Affiliated States.

After RLWC2017, work was extended to the 2018 Rugby League season. In the first seven weeks of the season the Our League’ platforms powered by FanScore had already seen nearly 12,000 participants in the Betfred Super League predictor game and consistently receives 3,000 – 4,000 Betfred Man of the Match votes, thanks to InCrowd’s first live participation TV initiative with Sky Sports. Since launch, over 12,000 Our League members have voted for their Man of the Match.

Richard Donlon, systems manager at RFL, added: “Membership is a significant step forward for the Rugby Football League. In September we didn’t have anything and now in February we have a membership system with over 36,000 active members.”