RFU reveals multi-year John Lewis Money agreement
The RFU has signed a multi-year partnership with John Lewis Money, the financial services arm of the UK retail company.
Under the agreement, John Lewis Money will become a partner of the England men’s national rugby union team, as well as the Red Roses women’s side.
The retail chain will additionally receive pitch-side branding at Allianz Stadium, the iconic home of English rugby, from 8th February.
As part of the new deal, John Lewis Money will also offer tickets and exclusive experience giveaways.
The partnership comes ahead of this year’s men’s Six Nations championship, which kicks off on 31st January, with England set to start their campaign on 1st February.
“With such a strong overlap between our customer base and rugby fans, England Rugby is the perfect partner to take our brand awareness to the next level,” said James Mack, Director of John Lewis Money.
“From match-day ticket competitions through to player meet and greets and community initiatives, we have exciting plans ahead and are already looking forward to further deepening our relationship with England Rugby over the coming months and years.”
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