RFU Signs Dove Men+care Partnership
The Rugby Football Union (RFU) has signed a three-year partnership with skincare brand Dove Men+Care to become England Rugby’s official male grooming supplier.
The long-term partnership includes match day branding rights at Twickenham Stadium, including corporate hospitality, and provides access to the players for partnership activation. The England Senior squad, meanwhile, will be provided with Dove Men+Care grooming products from September until after the Rugby World Cup 2015.
RFU chief commercial officer, Sophie Goldschmidt, said: ‘We are delighted to secure this new partnership with Dove Men+Care. To have another leading brand join our partner portfolio is testament to the ever increasing appeal of rugby. Dove Men+Care has been developing strong links with the game for the past few years and this agreement will see those strengthened further.’
Dove Men+Care brand manager, John Savage, added: ‘Now entering our third season of Dove Men+Care’s rugby campaign, we are delighted to join the RFU as an Official Supplier. Having established our commitment to rugby over the last few years we look forward to our journey with the England Team, as well as the opportunity to enhance the experience for their supporters as we approach the World Cup on home turf in 2015.’
