RFU Unveils Telegraph Partnership
Telegraph Media Group (TMG) has signed a four-year deal with the Rugby Football Union (RFU), which will give The Daily Telegraph the title of the ‘Official Newspaper of England Rugby’.
The partnership with the RFU, set to run until July 2013, will see an integrated approach across the digital, print and mobile TMG platforms incorporating marketing, promotions, advertising as well as editorial.
As ‘Official Newspaper of England Rugby’, the Telegraph will work with the RFU to promote all RFU matches as well as England rugby tours and hospitality packages.
The Daily Telegraph will also be distributed exclusively throughout the corporate hospitality suites at Twickenham on all match days.
Commercially, TMG will work with the RFU to offer their commercial partners innovative sponsorship leverage opportunities.
The partnership will extend online to telegraph.co.uk as well as across the Telegraph’s new mobile platform.
The new partnership launches with immediate effect with the Investec Challenge Series kicking off this month with England facing Australia, Argentina and New Zealand in consecutive weeks.
