rice And Saka Sign New Deals Ahead Of Qatar
With the FIFA World Cup 2022 kicking off in Qatar on Sunday 20th November, England stars Declan Rice and Bukayo Saka have both secured new commercial partnerships.
Rice is the new face of a new multimillion-pound marketing campaign for Müller Yogurts & Desserts.
Marking the first marketing campaign for Müller Rice in five years, the dairy company’s ‘Rice, Rice Baby’ campaign re-works the iconic 90s song by Vanilla Ice.
The campaign, which runs from 14th November for five weeks, will span multiple formats including radio, social media and out of home.
Radio adverts will feature Rice interrupting the original ‘Ice, Ice Baby’ track with his own ‘Rice, Rice Baby’ version.
To drive social media engagement and awareness, Müller has also partnered with media company LADbible, and dedicated social content will roll out across LADbible channels, with Müller’s own channels featuring behind the scenes work.
Toby Bevans, Strategy and Marketing Director at Müller Yogurt & Desserts said, “We know that consumers really love this brand and, within our category research, we found it to be the clear favourite in terms of taste, variety of flavours, preference as a go-to tasty snack with options within the range for the whole family.
“What was also clear is that we have a really distinctive asset with our previous ‘Rice, Rice Baby’ adverts.
“So we are very excited to kick off our first Müller Rice campaign in five years. By working with Declan, we hope to engage with and entertain new audiences – bringing the enjoyment of Müller Rice to those looking for a tasty on-the-go snack.”
Meanwhile, freelance work platform Fiverr has signed a new personal endorsement deal with Arsenal forward Bukayo Saka.
The new partnership will kick off with Fiverr publishing video content featuring Saka where he will outline his ambitions in partnering with Fiverr as well as testimonials from a number of UK business owners.
Bukayo Saka, said, “Fiverr is a company that has created so many opportunities for people of all backgrounds to help build their businesses, careers and make their ambitions a reality. I’m happy to be working together with Fiverr, working to amplify the message around equality, inclusion and diversity and I hope with this partnership I can encourage a lot more people to have the confidence to build the future of their dreams.”
Bukki Adedapo, UK Country Manager at Fiverr added, “Bukayo Saka is an inspiration – not only as a world-class athlete but as a leading voice in equality. We are absolutely thrilled to be partnering with him. Over the coming months, we’ll be helping him to build a community programme that will give him a platform to continue the great work that he’s already doing.”
“Our purpose at Fiverr is to create opportunities for anyone to grow their own business, brand or dreams regardless of age, gender, ethnicity or socio-economic background. With Saka’s own commitment to championing equality in sport, we hope together we can level the playing field and encourage anyone to make their business dreams a reality.”
Image: Shutterstock
