Riviera Handed England Captain Brief
Marketing agency Riviera Entertainment has been appointed to identify suitable commercial endorsements for England football captain John Terry.
Elite Management, the sole and exclusive agent of all marketing and promotional rights for Terry following his recent split from long-term agent Aaron Lincoln, have hired Riviera to help build up the Chelsea defender’s commercial partner portfolio.
Russell Edwards, Riviera’s commercial manager, said: ‘John Terry has a great deal to offer the commercial world and we already have companies on our books that are interested in being linked with such a high-profile brand ambassador. With the World Cup just under nine months away we’re expecting a busy winter.’
Terry is the main face for the Umbro sportswear brand and has also appeared in adverts for Samsung, Nationwide and has been an ambassador for King of Shaves.
He also has a sponsorship deal with football gaming series Pro Evolution Soccer, and appears on the cover of the UK version of ‘Pro Evolution Soccer 6’ with Brazilian international Adriano.
Riviera Entertainment Ltd is a marketing and sales agency specialising in high profile personality endorsements, publishing and events. Contract negotiation, sponsorship endorsements, media and a personal service form the core of Riviera’s offering.
