Rlwc2021 Announces Kappa As Official Apparel Sponsor

27 May 2020 | tshego

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Rugby League World Cup 2021 (RLWC2021) has announced that sportswear brand Kappa will be the tournament’s Official Apparel Sponsor.

As part of the deal, the Italian sportswear brand will supply kit for all RLWC2021 match officials, volunteers and staff.

Kappa will also create a range of clothing merchandise that will be available to purchase online and at RLWC2021 matches, which is expected to be available to fans later this year.

“Kappa share our vision in delivering the biggest and best Rugby League World Cup ever, and will play a hugely important role in doing so,” said Jonathan Neill, Commercial Director, RLWC2021. “The Kappa ‘Omini’ logo is symbolic with gender equality and community and aligns with our inclusive values and approach at RLWC2021, which will see the men’s, women’s and wheelchair tournaments run concurrently for the first time.

“With a heritage and expertise in sports apparel and lifestyle fashion, and a commitment to being innovative and digitally led, Kappa will help increase the profile of RLWC2021 by transcending the sport of rugby league and driving wider fan engagement.”

Dave Bandell, UK Teamwear Manager at Kappa, added: “We are delighted to be part of the RLWC2021 and expand our growing reputation in rugby league. It really appealed to us especially with the legacy programme and also the inclusion of the women’s and wheelchair events. We are sure our vast range of product will appeal to the rugby league community and beyond, and help make this the most successful Rugby League World Cup in history.”

Currently Kappa is involved in the UK with the Premier League’s Aston Villa and is also already active in Rugby League with Super League side Salford Red Devils.