Wrexham AFC has agreed a new partnership with global technology company HP Inc.
Under terms of the agreement, HP becomes the global technology partner to the EFL League Two football club, which rose to prominence following the launch of Welcome To Wrexham, the Disney docu-series featuring Co-Chairman Rob McElhenney and Ryan Reynolds,
Wrexham has stated that HP will work with the club by ‘delivering devices and services to help the recently-promoted Welsh football team succeed on and off the pitch.’
The club announced the news with a video featuring Rob and Ryan attempting to explain their tech vision for Wrexham.
HP technology will be used throughout the club and across back-office functions, as well as ‘to improve the fan experience.’ The technology company also has committed to having ‘a meaningful impact in the local community.’
The HP logo will be featured on the matchday shirt sleeve from the start of the 2023-24 season, including the much anticipated ‘USA Invasion’ 2023 Summer tour – where Wrexham AFC will play teams including Chelsea, Manchester United and LA Galaxy, in North Carolina, California and Pennsylvania.
Wrexham AFC Co-Chairmen Rob McElhenney and Ryan Reynolds, commented, “HP was born in a garage in 1939 and has become one of the leading technology brands in the world. Wrexham Association Football Club was born in a bar in 1864 and is on its way to great things.
“We could not think of a better partner on this ride, for the club and the community. Plus, our tech game really needs an upgrade. Pretty sure we still have flying toasters as screensavers on some of our computers.”
Vikrant Batra, HP’s Global Chief Marketing Officer, added, “As with football, technology has the power to connect and unite people all over the world.
“The passion of Wrexham’s fans to rally around their beloved football team, throughout the highs and lows, has been an inspiration to us at HP. We’re excited to bring the power of our technology to the club and broader community, supporting them to achieve their goals.”
Wrexham AFC Executive Director, Humphrey Ker, said, “We are delighted to partner with HP – their expertise will be of great benefit to Wrexham and is exactly what the club needs to continue its growth as we return to the Football League. As part of the stadium redevelopment project, we have prioritised the use of technology to create the best fan experience. HP’s tech and know-how will help us achieve this, as well as improve and become more efficient everywhere at the STōK Cae Ras.”
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