Roberts Leaves In Carlsberg Revamp

Gareth Roberts, the long-standing director of sponsorship and media relations at Carlsberg UK, will be leaving his position at the end of the year after the company decided to shake up its sponsor teams.

Carlsberg will close its UK sponsorship department in favour of making individual brand teams responsible for activating its partnerships.

Roberts leaves after 22 years at the company, spending the last 13 in charge of the UK’s sponsorship strategy.

From Carlsberg’s partnership with The FA (England/FA Cup/Grass Roots football) through to developing the music platform for the recently launched Tuborg brand, Roberts boasts an array of successful relationships.

Carlsberg launched its TeamTalk campaign earlier this summer in a bid to push its England partnership during the World Cup.