Robinsons & Wimbledon Extend Partnership

Robinsons will continue as the official still soft drink to The Championships, Wimbledon, after Britvic renewed its partnership with the oldest major tennis tournament.

The agreement will see the 80-year partnership extended until at least 2020.

Kevin McNair, GB marketing director, Britvic, commented: “Robinsons has played a central part in Wimbledon’s rich history and we are excited the brand will continue its association with the world renowned tournament, which is the highlight of the summer for millions of people.”

To celebrate the anniversary, Robinsons is launching a nationwide campaign which includes a TV commercial and the Great Robinsons Ball Hunt.

The initiative will see former British number one tennis player, Tim Henman, present clues on Twitter that will lead members of the public to find hidden tennis balls and tweet a picture of them to be in with a chance of winning prizes ranging from tennis merchandise to VIP tickets to The Championships.

Commenting on the campaign, Tim Henman said: “80 years is a big milestone, and Robinsons is as much a part of Wimbledon as strawberries and cream.

“Robinsons is treating tennis fans to a real extravaganza this summer with the Great Robinsons Ball Hunt and its new TV campaign.

“With the Great Robinsons Ball Hunt we’re taking the excitement of the Championships out to the nation to commemorate some of the towns and cities that have played such an integral role in Wimbledon over the last 80 years.

“Families have the chance to be part of a once-in-a-lifetime experience at Wimbledon so keep your eyes on @DrinkRobinsons on Twitter for the clues so you can take part too.”

Commenting on the deal, Mick Desmond, All England Lawn Tennis Club commercial director, added: “At Wimbledon we have always valued the importance of long-term relationships and our partnership with Robinsons has become one of the enduring memories of the British summer.

“We are delighted to be celebrating both the renewal of the contract and Robinsons’ 80^th anniversary with The Championships.”