Rolex Expands Into Worldwide Ryder Cup Partnership

A new deal between the PGA of America and Rolex has seen the brand expand its Ryder Cup partnership, becoming a Worldwide Partner.

The wide-ranging partnership sees Rolex become Official Timekeeper and Official Partner of the PGA of America and its three annual Major Championships: the PGA Championship, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. 

It has also elevated the brand to Worldwide Partner of the Ryder Cup, expanding Rolex’s long-standing partnership with the European team. As Official Timekeeper of Team Europe since 1995, Rolex will now align with Ryder Cup USA for the first time as Official Timekeeper and Partner, and, by doing so, will be elevated to Ryder Cup Worldwide Partner status.

“It’s not often we sign agreements of this magnitude without supreme confidence and comfort in our partner, which we certainly have with our friends at Rolex,” said PGA of America CEO, Seth Waugh.

 “We’re excited to work with Rolex and their brand, which has represented the epitome of excellence in sport for so long. I’ve found there is something special about having partners of such ilk, for in the end, they motivate others to match their ideals.”

Jean-Frédéric Dufour, CEO, Rolex, said: “Since 1967, Rolex’s commitment to golf has grown and flourished, permeating every level of the sport. We are delighted to stand alongside the PGA of America in supporting its iconic flagship events, and through this landmark partnership, we take the next step in deepening our support for the game even further.

“From the grassroots, through to presenting all men’s and women’s Majors, we perpetuate our deep-rooted and unmatched commitment to the game of golf.”

Guy Kinnings, Deputy CEO European Tour and Ryder Cup Director, added: “Rolex’s commitment to golf as a whole is unparalleled and this is therefore a truly momentous day both for The Ryder Cup and our sport as a whole.

“The invaluable support of Rolex for over a quarter of a century has helped both The Ryder Cup and the European Tour grow and prosper. With their new alignment and agreement with our friends at the PGA of America, I am incredibly excited at what the future holds for an event which is already recognised as one of the greatest in all of sport.”