Rolex Signs 11-year Pga Tour Extension
Rolex has extended its deal with the PGA Tour for a further 11 years, who will continue as the official timekeeper of the North American circuit, as well as the Champions Tour, Web.com Tour, and the biennial World Cup of Golf.
The luxury watchmaker also remains an official sponsor of all four World Golf Championship events; a global partner of the Presidents Cup; an official sponsor of the CIMB Classic PGA Tour event in Kuala Lumpur; and an official partner of the World Golf Hall of Fame & Museum.
Arnaud Boetsch, Rolex’s director of communication and image, said: “The extension of our partnership with the PGA Tour is a natural step for Rolex.
“Through this partnership, Rolex has been in the unique position of being able to play a major part in the development of golf on a global scale over the years. We are delighted that this will continue for many more years to come.”
Rolex, who first signed with the PGA Tour in 2007, currently has ties with a host of elite events, including three of the four men’s majors and three of the five women’s majors, as well as players including Phil Mickelson, Tiger Woods, and Adam Scott.
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