Rolex Ties Up With Davis Cup

Rolex has signed a sponsorship deal with the International Tennis Federation to
become a primary sponsor of the Davis Cup beginning with this year’s
competition.

Rolex will become the official timekeeper of the competition which is titled
sponsored by French bank BNP Paribas.

Rolex has a long history of involvement in tennis having held a long-standing
sponsorship of Wimbledon as well as brand ambassador deals with the likes of
Roger Federer, Andy Roddick and Marat Safin.

The first round of this year’s Davis Cup begins on the weekend of 9-11
February.