Roman Kemp backs Vodafone’s women’s rugby campaign
Vodafone UK has recruited broadcaster Roman Kemp ahead of the Women’s Six Nations Championship to shine a light on women’s rugby and tackle stereotypes in a new content series.
The series, which is led by We Are Social Sport, highlights Vodafone’s commitment to Welsh and Scottish Women’s Rugby and is entitled Roman vs. Rugby.
The film sees Kemp on the pitch with Wales and Scotland Women’s Six Nations teams who put him to the test with a series of challenges such as speed tests, pass accuracy and a crossbar challenge.
The content will be published on Vodafone’s Instagram channel.
Maria Koutsoudakis, Brand Director, Vodafone UK said, “Vodafone has always been a proud supporter of women’s rugby, and this content series has been a great chance to shake up how people see the sport. Teaming up with Roman and the creative minds at We Are Social Sport lets us connect with new fans and showcase the amazing talent and hard work of these players.”
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