Ronaldo Signs With DAZN
Perform’s global OTT sports streaming platform DAZN has unveiled Cristiano Ronaldo as its first global ambassador.
The two-and-a-half year partnership will see Ronaldo become the face of the brand and promote DAZN across future and current live markets.
The partnership follows Ronaldo’s move to Juventus in the summer from Real Madrid – and DAZN’s acquisition of Serie A rights in four territories including exclusive rights in Germany and Austria, with co-exclusivity in Japan and Canada.
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DAZN Global ambassador @Cristiano joins the #DAZN family!#CR7onDAZN #DAZNLife pic.twitter.com/NTXgv7q5bQ— DAZN (@daznglobal) August 22, 2018
Commenting on the announcement, James Rushton, CEO, DAZN, said: “This is an incredibly exciting time for DAZN. As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same.
“Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him. He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”
Cristiano Ronaldo said: “The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans.
“Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make.”
News of the partnership comes after DAZN was forced to apologise earlier in the week after suffering streaming issues on its Serie A debut weekend in Italy.
DAZN has the rights to cover 114 exclusive Serie A matches and all Serie B fixtures in the home market under a three-year deal.
The platform also has Italian streaming rights to properties including LaLiga, Ligue 1, FA Cup and Copa Libertadores.
