Rooney Stars In New Nike Football Ad
Nike Football has launched its latest TV ad for its new ‘Make the Difference’ campaign featuring England players Theo Walcott and Wayne Rooney.
Walcott and Rooney feature in separate 30-second ads that depict moments that symbolise how both players make the difference for their teams on and off the pitch.
Rooney is shown in the locker room shaving his head and mentally preparing for a match, before letting out a battle cry and joining his team on the pitch.
The campaign, created by Wieden & Kennedy’s London and Amsterdam offices includes television, print digital and out of home elements.
The ads broke in the UK this weekend during Saturday’s game between Arsenal and Manchester United, and will roll out worldwide throughout the year.
Further ads starring French player Franck Ribery and Russian and Arsenal star Andrey Arshavin will follow.
Profits at Nike dropped 21% last year after the company was hit by restructuring costs and the economic downturn and previously announced it was to cut its global workforce by 5%, or 1,750 jobs, to improve its consumer focus and competitiveness.
