Rory Mcilroy Joins Bose Corporation

Bose Corporation has announced Rory McIlroy as the new global brand ambassador for the company’s headphones, portable speakers, home and automotive systems. McIlroy joins Bose in a multi-year agreement as he begins 2013 as the number one golfer in the world. 

Bob Maresca, president of Bose Corporation, said of the deal: ‘Rory is a once-in-a-generation athlete. Just like his millions of fans around the world, we’re amazed by his talent and his passion.  We know a lot goes into his game even when he’s off the course.  He loves music, just like we do, and we’re thrilled to be a part of how he competes and relaxes.’

This is the first endorsement with a consumer electronics brand for McIlroy, who signed a multi-year deal with Nike last month, and he will now only represent Bose products that he uses.  

Maresca added: ‘We want Rory’s fans and our customers to know that if they hear from Rory about Bose, it’s on behalf of something he chooses – not something we choose for him.’

McIlroy commented:  ‘I’m a huge headphone guy, and Bose headphones are the best I’ve found.  I use their in-ear headphones to work-out and their noise cancelling headphones to travel.  Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere.’

The agreement was finalized after McIlroy visited the Bose R&D facility in Framingham, Massachusetts at the company’s world headquarters.