Rosberg Joins Rolex As Ambassador
Nico Rosberg has signed an endorsement deal with Swiss watchmaker Rolex to become the brand’s latest motorsport ambassador.
Rosberg, who joins the brand’s roster of champions including Sir Jackie Stewart and Roger Federer, announced the partnership via his social media channels after attending the opening weekend of the Formula 1 season, the Melbourne Grand Prix/
CAA Sports has been working closely with Rosberg and his management team since his retirement from motorsport, and, in this short time, has built-out Rosberg’s commercial portfolio with the additions of Rolex, Hugo Boss, Hot Wheels, Deutsche Bahn, Sky Sports, and RTL. The partnership between Rosberg and Rolex will span three years.
Proud to follow in the footsteps of many incredible sportsmen in becoming a global @ROLEX ambassador – one of the most special brands in the world pic.twitter.com/jlxfvMD9lR
— Nico Rosberg (@nico_rosberg) March 24, 2018
Nico Rosberg said, “I have always admired Rolex’s prestigious history and involvement in sport. Rolex has long-been synonymous with excellence and has partnered with some of the greatest athletes in the history of sport. Therefore, I am proud to join this remarkable list of names before me as an ambassador of Rolex. My life has revolved around timing and my racing has always come down to those final split seconds, so I am delighted to become a Rolex Testimonee and represent the brand on a global stage.”
Roman Di Somma, agent at CAA Sports said: “We are thrilled to partner Nico with Rolex for the next three years. Rolex is one of the most iconic brands in the world and Nico is a long-time fan of their timepieces and heritage. This is just one of several exciting announcements we have coming up for Nico in 2018.”
Since retiring from Formula 1, Rosberg has continued as an ambassador for many international brands and become an entrepreneur and angel investor for a variety of start-up companies.
