Rothesay Takes Naming Rights To LTA Events

Pensions insurance specialist Rothesay has become the new title sponsor of three of the UK’s showpiece grass court international tennis tournaments.

Through a new multi-year partnership with the LTA, Rothesay will take the rights to the televised ATP and WTA events in Nottingham, Birmingham and Eastbourne. These will now be known as Rothesay Open (Nottingham), Rothesay Classic (Birmingham) and Rothesay International (Eastbourne).

Rothesay will also become the LTA’s exclusive pensions partner and one of the supporting partners of the cinch Championships at The Queen’s Club.

Scott Lloyd, the LTA’s Chief Executive, said, “We’re very excited to have Rothesay on board as our partner and title sponsor for these three premier grass court events for the coming years. It is fantastic that they have decided to use our platform to tell their story and we look forward to working with Rothesay to promote tennis and our partnership.”

Rothesay, which will support the LTA’s strategy of opening up tennis to more people, manages over £60bn of assets and securing the future for over 800,000 people.

Addy Loudiadis, Chief Executive Officer at Rothesay said, “We are delighted to partner with the LTA and to become the title sponsor of these leading events in the UK sporting calendar.

“As a business purpose-built to provide security for UK pensioners, we are proud to play a role in supporting the future of British tennis and to help open up tennis to all its fans. We look forward to collaborating with the LTA and exploring exciting and innovative ways of connecting tennis fans to our business and eagerly await the start of the grass court season.”

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