Royal Ascot Appoints Promote PR
Ascot Racecourse has appointed Promote PR to generate media coverage for a number of racing events this summer including Royal Ascot. Promote PR’s core activity for the Royal Meeting in June is launching the exclusive Pavilion Club for Grandstand Admission customers.
Other events the specialist sports and fitness agency will work on include Betfair Weekend and the Dubai Duty Free Shergar Cup.
Ascot Racecourse commercial director Juliet Slot said: ‘We appointed Promote mainly to help us engage with our local communities around our key event Royal Ascot. Promote demonstrated great ideas to help us drive awareness of a range of opportunities at Royal Ascot, especially our new Pavilion Club which is an exciting upgrade for grandstand customers.’
Promote PR has been commissioned with immediate effect and will work on the Royal Meeting along with a number of summer events throughout May and June including Betfair Weekend and Dubai Duty Free Shergar Cup.
Royal Ascot takes place between Tuesday 18th, and Saturday 22nd June 2013.
