Royal Bank Of Canada Joins Cycling’s V Series
Royal Bank of Canada has announced its partnership with the new inter-company team cycling challenge, V Series.
With the first event of the series set to take place at Canary Wharf on 14th May 2015, the event will use the Team Pursuit race format and will see teams made up if eight riders compete against the clock on a 1km closed-road circuit.
Royal Bank of Canada – the largest financial institution in Canada – has signed a partnership agreement with global mass participation sport engagement agency, Limelight Sports, who created and will deliver the event.
Commenting on the new agreement, David Thomas, CEO, Europe, RBC capital markets, said: “We are delighted to be the partner in this exciting new cycling event.
“Teamwork will be an integral part of this challenge and is also key to our business. We have a strong contingent of cyclists at the bank and many of them will be keen to gain selection and compete in Canary Wharf in May.”
Teams will be provided with strategic help and advice on building a competitive squad and expert advice will come from performance coaches led by Royal Bank of Canada V Series Performance Advisor Shane Sutton OBE, technical director at British Cycling.
Bastien Hibon, marketing director, Limelight Sports said: “Royal Bank of Canada is the perfect partner for this event.
“Royal Bank of Canada V Series is a great platform for brand impact, marketing activation and to engage specific audiences, both internally and externally.
“Cycling is the fastest growing sport in the country and this event is designed to offer employees and companies in the city the unique opportunity to compete as teams and experience the thrill of Italian team pursuit racing.”
Royal Bank of Canada joins existing event partners, including Athlete Lab, Canary Wharf Group plc, Cyclist and Pure Sports Medicine.
Other major cities set to host the event will be announced over the coming months.
