Rpm Continues Aviva Athletics Activation
Marketing agency RPM is to showcase Aviva’s sponsorship of the Aviva GB & NI Athletics Team for the second year running, through an interactive, athletics themed roadshow experience that invites the public to ‘Back the Team’ this summer.
The experience is designed to help educate the public on British athletics, showcase Aviva’s longstanding sponsorship and represent athletics as a fun and accessible sport.
Aviva GB & NI Team athletes will be making personal appearances, and features at the roadshow will include informative discussions led by a UK Athletics coach and several digital based elements including a touch-screen athletics quiz, visual content displays on TV screens and an opportunity for shoppers to photograph themselves on a podium in front of an Aviva GB & NI Athletics Team image.
The activity will take place at Silverburn Shopping Centre, Glasgow, on 9th & 10th June; Westfield Stratford Shopping Centre on 15th & 16th June, and Metrocentre, Gateshead, on 30th June & 1st July.
Kirsty Donkersley, athletics sponsorship manager at Aviva UK, said: ‘Aviva have been supporting British athletics since 1999, it is a great sport and we want to show the public that athletics can be accessible to all. RPM have once again brought athletics to life to successfully get the public backing the Aviva GB & NI Team through a dynamic experience with Athletics at its heart. After the success of last year’s Aviva Athletics Roadshow, which attracted just under 12,000 visitors, we have high hopes for this year.’
Dom Robertson, managing director at RPM, added: ‘We are thrilled to be working with Aviva for a second year to raise the profile of the Aviva GB & NI Team and to show the public that athletics can be a fun and exciting sport. We believe strongly in experiences that truly engage the public, and through its unique features the Aviva Roadshow will capture their imagination, create a path to participation and offer consumers a value exchange in order to get them behind the team.’
