Rpmc Appoints New Chief Creative Officer

RPMC has appointed Craig McAnsh as chief creative officer for the agency, and will be responsible for the overall creative vision of RPMC.

Based out of RPMC’s New York office, his primary role is to conceptualise and formulate creative initiatives that further client strategies and ensure day-to-day activities are brilliantly executed.

Previously, McAnsh was president and creative director at Native Marketing, a boutique advertising and branding agency based in Atlanta where he worked with clients ranging from American Heart Association, Renew Life, Extend TV among others.

McAnsh worked with RPMC from 2001 – 2003 where he opened and headed the Atlanta office. Engaging clients as diverse as Kodak, CNN,HBO, General Motors, TBS, PBS, Coca-Cola and McDonald’s build their business with digital and experiential marketing ideas.

McAnsh commented: “RPMC has come a long way since my initial time with the company back in 2001 – 2003. The increased global footprint and capabilities of our partners, the depth of experience with leading brands across sports and entertainment platforms, and our overall shift toward becoming a partner for strategic engagement have all come together to make RPMC one of the top agencies in this industry. I’m excited to help forge the future of the new RPMC.”