Rpmc Serves Up Aegon Tennis Sponsorship

13 Mar 2014 | tshego
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Aegon has appointed sponsorship activation and event management agency, RPMC, to deliver its hospitality and ticket management at all its UK tennis events. 

Working closely with the Lawn Tennis Association (LTA), RPMC will activate the financial services company’s hospitality and ticketing programme at The Aegon Championships at The Queen’s Club in London, The Aegon Classic in Birmingham and The Aegon International in Eastbourne. 

RPMC will also support Aegon’s hospitality requirements for Wimbledon, home Davis Cup and Federation Cup matches and the Barclays ATP World Tour Finals at the O2 in London.

Aegon agreed an extension of its current deal in June last year to continue as the lead partner of British Tennis through until 2017.

Head of sponsorship for Aegon, Ian Murray said of the announcement: ‘It’s great to be working with RPMC as they have lots of experience working on world class sporting events including tennis.’  

‘We’re confident they will help us maximise the benefit of our tennis hospitality and ticketing, as well as adding exciting new digital aspects to our guest brand experience which supports where we’re going as a business.’

Stephen Hall, CEO of RPMC, commented: ‘We are delighted to be working with Aegon to activate their sponsorship hospitality and ticketing programme across their calendar of events. We look forward to a long and fulfilled partnership surrounding British Tennis.’

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