Rubicon Signs Up As T20 Competition Sponsor

Soft drinks brand Rubicon has signed a deal with the England and Wales Cricket Board (ECB) to become the official partner of the Friends Provident t20 competition.

In a partnership that will run for an initial two year period Rubicon will receive a comprehensive range of assets across all 151 matches in this year’s competition, which starts on 1st June and culminates in a Friends Provident t20 Finals Day at the Rose Bowl on 14th August.

These assets will include extensive branding on pitch mats, boundary ropes and presentation backdrops as well as tickets, hospitality and sampling opportunities across all grounds.

Rubicon is also planning an in-ground activation campaign at each match based around a central theme of ‘Mango Moments’ which will celebrate great performances, the biggest hits, the best catches and best bowling spells.  

The Friends Provident t20 kicks off in Hove on 1st June with last year’s winners the Sussex Sharks taking on the beaten finalists Somerset.