Run Communications Earn Client Double

Run Communications has announced it has been appointed by The National Lottery operator, Camelot, and ‘Join In’, the charity created to encourage volunteering in sport. 

Steve Chisholm, managing director of Run Communications said: ‘The appointment of Run Communications over the last three months by Camelot and Join-In is a demonstration of the trust the brands have in our ability to create and, crucially, deliver inspiring and relevant content across multiple platforms.’

‘We are particularly delighted to work on projects with Join-In and Camelot – with both working to deliver meaningful progress from London 2012.’

Run Communications was founded in September 2012 with the aim of partnering with business, sport bodies and the media to make sporting partnership work better.

Run will be working with Camelot to promote The National Lottery Anniversary Run across digital, broadcast and print platforms.  

Already appointed by founding client, Nova International to provide launch PR for the event which sold out in one day, Run’s brief has now been expanded by Camelot to support the event on 21st July which sees the general public follow in the footsteps of legends by running five miles through the Queen Elizabeth Olympic Park and finishing on the track inside the Stadium.  

Run Communications will be also working with Join In to deliver content which promotes their grassroots sports volunteering campaign.  

Like Run, Join In was born in the summer of 2012 and will provide support, guidance and much need marketing support to secure volunteers for local sports clubs.  

Run Communications has recently worked with The Sunday Telegraph and BT to promote BT/Sunday Telegraph Paralympic Momentum Programme – which offers grants to help sports clubs attract more youngsters with disabilities into physical activity. 

Run has also delivered standout coverage for the BT Great City Games which saw Olympic and Paralympic stars compete in Manchester City Centre.