The Rugby World Cup will be broadcast in 3D technology for the first time after Rugby World Cup Limited (RWCL) appointed 3DLive as official 3D broadcaster of RWC 2011 in New Zealand.
New Zealand-based firm 3DLive will deliver a 3D feed of the Rugby World Cup 2011 semi-finals, Bronze Final and Final, taking advantage of the latest next generation technology to give viewers around the world a unique experience of rugby’s showcase tournament.
3DLive will produce a theatrical feed for cinema and big screen venues in New Zealand and Australia and this feed will also be available to global partners.
A broadcast feed will be available to all RWC 2011 rights holding broadcasters.
In addition to making the broadcast feed available to partner broadcasters, 3DLive will also provide a solution for offsite 3D viewing areas with venues in New Zealand and Australia set to be announced shortly and global providers later this year.